The centrepiece of The Asper
Foundation logo depicts the family as the cornerstone of human civilization and
the social contract.
The Handshake represents honour, integrity
and trustworthiness as a fundamental ethical value in all of one’s dealings.
The Menorah is a reminder of the cultural and
ethical values, and imperatives of the Jewish Nation and its religious
teachings.
The Kiwi Bird is the national emblem of New
Zealand, one of the world’s smallest nations where CanWest had significant media
investments. Halfway around the world from Winnipeg it is a reminder to think
globally – it was global thinking and action that gave the Asper family
the wealth with which to create The Asper Foundation and Canwest Global
Foundation. Without it, there would be no
charitable capacity.
The Piano is the symbol of music which is the
soul of life, one of mankind’s greatest accomplishments. It represents the Arts
which have a civilizing effect on a brutish jungle, which should be encouraged
and supported.
The Handshake represents honour, integrity
and trustworthiness as a fundamental ethical value in all of one’s dealings.
The Menorah is a reminder of the cultural and
ethical values, and imperatives of the Jewish Nation and its religious
teachings.
The Kiwi Bird is the national emblem of New
Zealand, one of the world’s smallest nations where CanWest had significant media
investments. Halfway around the world from Winnipeg it is a reminder to think
globally – it was global thinking and action that gave the Asper family
the wealth with which to create The Asper Foundation and Canwest Global
Foundation. Without it, there would be no
charitable capacity.
The Piano is the symbol of music which is the
soul of life, one of mankind’s greatest accomplishments. It represents the Arts
which have a civilizing effect on a brutish jungle, which should be encouraged
and supported.
