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As granted by Robert Douglas
Watt, Chief Herald of Canada, on January 15, 2003 and entered in Volume IV, page
265 of The Public Register of Arms, Flags and Badges of Canada.
Arms
The background of the shield is a series of horizontal bands of equal width,
coloured alternately blue and gold. Overlaying this is a narrow triangular shape
in red, rising from the base and pointing towards the top. The alternating bands
of blue and gold, colours which have significance for the Asper family,
symbolize a series of steps that a person or organization can take while
striving to better their situation. The red shape evokes both the A for Asper
and the notion of reaching upward for excellence.
Crest
The lower element of the crest is a coronet of gold maple leaves. Rising out of
this is the upper part of a red lion and on its shoulder is a gold Magen David.
Its paw is holding a gold torch. The crest is placed on a steel helmet draped in
cloth mantling in blue and gold, set in place by a wreath of twisted cloth in
these colours. The coronet represents the foundation’s service to Canada. The
lion symbolizes both the Jewish heritage of the creators of the foundation and
the spirit of its work, reaching out and making a difference in a great variety
of situations. The Magen David, also known as the Shield or Star of David, a
hexagram used as a symbol of Judaism, refers to the foundation’s support of many
Jewish community institutions and initiatives. The torch has long been a symbol
of striving for enlightenment and in this instance, it represents the way in
which help from The Asper Foundation enables recipients to take a comprehensive look
at their projects and use the support to their best advantage.
Motto
Lead By Example is a key element in the foundation’s philosophy.

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The Asper Foundation Crest

The Asper Foundation Flag |