A Message from Gail Asper, President

Click Photos To Enlarge

We, in turn, are passing those values on to the eight children we have among us. Believing that it is important to give back to one’s community, all family members are involved in a broad range of charitable activities and have a strong understanding of the needs of the community. We adopt or initiate projects that have a measurable positive impact and which set an example for others to follow. For, while we believe in initiating projects of importance throughout the community, we take the view that it is also the responsibility of the community as a whole to contribute their time and resources to such projects. In our view, leadership involves not only taking the lead, but also ensuring that others follow and eventually take up where we leave off so that valuable projects are carried on in perpetuity for the benefit of all. In employing this strict discipline, we are able to move from project to project in an entrepreneurial fashion, leaving the ongoing management of the project to other members of the community, while we launch new initiatives.

In the year and years ahead, in accordance with the wishes of my late father, we will continue to employ this strategy to our existing programs, working to build strong partnerships and involve more individuals, public and private foundations, governments and community groups in the projects we have initiated. Given our extraordinary success to date, we will continue to explore the expansion of our existing programs as well as the creation of brand new ones in consultation with the members of the Asper family and the members of the communities where we live.

Gail Asper