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A Message from Gail Asper, President |
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We, in turn, are also passing the values of my father to his eight grandchildren. Believing that it is important to give back to one’s community, all family members are involved in a broad range of charitable activities and have a strong understanding of the needs of the community. We adopt or initiate projects that have a measurable positive impact and which set an example for others to follow. For, while we believe in initiating projects of importance throughout the community, we take the view that it is also the responsibility of the community as a whole to contribute their time and resources to such projects. In our view, leadership involves not only taking the lead, but also ensuring that others follow and eventually take up where we leave off so that valuable projects are carried on in perpetuity for the benefit of all. In employing this strict discipline, we are able to move from project to project in an entrepreneurial fashion, leaving the ongoing management of the project to other members of the community, while we launch new initiatives.
In the year and years ahead, in accordance with the
wishes of my late father, we will continue to employ this strategy to our
existing programs, working to build strong partnerships and involve more
individuals, public and private foundations, governments and community groups in
the projects we have initiated. We will continue to explore the expansion of our
existing programs as well as the creation of brand new ones in consultation with
the members of the Asper family and the members of the communities where we
live.
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